Lucas Münz, the founder of VYBRA approached us to build his brand in time with product development to be ready in time for product launch. The goal sounded simple: create a brand that represents what it’s like to live like a Brazilian. We came to the conclusion that Brazilians know how to live in the moment, be present in their day to day. As our society struggles with this, and uses alcohol as an escape, we wanted to reposition how people think about drinking and spending time with others. This led us to “all we have is now” as the slogan for the can.  A line circling the can represents the line of time, with a burnt-yellow point representing the current moment, and highlighting the importance of being present to where you are now. We want VYBRA to be a part of those moments. Around this philosophy, a brand book was developed with a launch strategy and final pack design. Launch TBC due to production issues.

The Package Design:

More About The Project: